New York Cracks Down on Algorithmic Price Gouging by Uber Eats

New York’s Algorithmic Pricing Disclosure Act now requires apps like Uber Eats to notify users when prices are dynamically adjusted based on personal data. Consumers discovered messages like, “This price was set by an algorithm using your personal data,” revealing Uber Eats charges some Americans more based on their individual profiles. The law, effective November 10, 2025, targets personalized algorithmic or surveillance pricing, forcing companies to disclose when algorithms analyze user data to set prices. Critics call the practice “absolutely sick,” highlighting growing concerns over corporate exploitation of personal information in everyday transactions.